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Big Reveals

2018 F-150 TAKES CENTER STAGE AT THE NORTH AMERICAN INTERNATIONAL AUTO SHOW.

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Big Reveals

2018 EXPEDITION OFFERS A TERRAIN MANAGEMENT SYSTEM, SO YOU CAN CHOOSE THE DRIVING MODE BEST SUITED TO THE ROAD CONDITIONS.

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REAL-LIFE TRANSFORMER

THE FORD GT COMMANDS ATTENTION WITH ITS ELEGANT BUTTERFLY DOORS.

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VICTORY LAP

THE FORD AREA AT NAIAS FEATURES A FORD GT THAT COMPETED AT 24 HOURS OF LE MANS.

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BRAND NEW FACE

THE 2018 F-150 XLT SPORT IN LIGHTNING BLUE TURNS HEADS WITH A REDESIGNED TWO-BAR GRILLE AND LED HEADLIGHTS.

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THROUGH THE LOOKING GLASS

A NEW FUTURE MOBILITY VR EXPERIENCE GUIDES ATTENDEES THROUGH A VIRTUAL CITY OF TOMORROW.

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AT THE HEART OF IT ALL

VISITORS FLOCK TO FORD TO VIEW THE NEW RELEASES AND IMMERSIVE TECH EXPERIENCES.

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Big Reveals

THE 2018 F-150 OFFERS FIVE DIFFERENT ENGINES.

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Big Reveals

AN AUTO SHOW FAN TAKES A THRILLING TEST LAP IN THE FORD GT SIMULATOR.

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Big Reveals

FORD AMBASSADOR OF SERVICE DWAYNE “THE ROCK” JOHNSON INTRODUCED THE NEW MUSTANG—AND GAVE ONE TO MARLENE RODRIGUEZ, A COMBAT VETERAN WHO RECEIVED A PURPLE HEART IN HER THIRD TOUR OF DUTY.

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Big Reveals

2018 MUSTANG

THE SEASON OF BIG REVEALS

Style meets substance as the EXCITING NEW 2018 Mustang, F-150 and Expedition debut in electrifying events from coast to coast.

By Joe Angio | Photographs by Fabrizio Costantini

Ford fans enjoyed three big reveals for the 2018 lineup earlier this year—each held in unique events. In January, the even tougher, smarter and more capable 2018 F-150 was unveiled during the pregame show for an NFL wild-card matchup. Mustang took its bow a week later, when Dwayne “The Rock” Johnson presented a new Mustang GT to a shocked army veteran in a live video presentation. Expedition soon followed by kicking off with an assist from the Dallas Cowboys.

 

The F-150 festivities spilled over into the North American International Auto Show (NAIAS), with the super-tough truck prominently displayed amid various innovative hands-on Ford exhibits that allowed participants to experience vastly different driving scenarios. A 3-D crash-test simulator demonstrated the F-150’s impressive ability to withstand a head-on collision—a feat that earned a five-star Overall Vehicle Score, the highest possible rating, from the National Highway Traffic Safety Administration.* Long queues formed as enthusiasts waited for the chance to strap into the cockpit of a Ford GT for a high-speed lap around a simulated Le Mans course. But the most dizzying thrills occurred during a virtual-reality tour of the “city of tomorrow,” which featured roller-coaster-like speeds, swoops and twirls. Judging by the number of people who stepped right back in line to ride it again, the future can’t come fast enough. And with the new F-150, Mustang and Expedition, 2018 now rests squarely on the horizon.

Toughest F-150 in History!

The new two-bar grille replaces the three-bar version previously used on the F-150. Preproduction model shown. Available fall 2017

For Gordon Platto, chief designer of F-Series trucks, Built Ford Tough® is more than just an advertising slogan—it’s a call to action. With its ultra-durable steel, fully boxed ladder frame and impressive high-strength military-grade aluminum-alloy body, the F-150 sheds pounds while adding capability. For 2018, two upgraded powertrains, a 2.7L EcoBoost® V6 and a 5.0L Ti-VCT V8—each paired with a 10-speed automatic transmission (a first in its segment!)—push its capability even further. Those redesigned engines also produce more power than previous generations.

The 2018 F-150 isn’t just tougher and more capable, it’s smarter too. Available Pre-Collision Assist with Pedestrian Detection** can automatically apply the brakes if a potential collision with a car or pedestrian in front of you is detected. This was aptly demonstrated in the crash-test simulator at NAIAS.

“The whole design process begins with our customer,” Platto says. “From an appearance standpoint, the tougher the better for them. So we’re always concerned with having that Built Ford Tough appearance. It’s got to look tough.” That’s why Platto and his design team looked to the rugged F-Series Super Duty for inspiration when updating the F-150 for 2018. Super Duty’s twin-beam grille proved to be such a hit with customers that the designers incorporated it into the new F-150. For a more grounded, horizontal look, they replaced the vertically oriented grille that was introduced on 2015 models. “The twin bar really stretches the design elements, and makes it look really wide and planted,” Platto says.

Platto’s team also borrowed from the Super Duty by stamping the F-150 logo into the tailgate of new base models, a move that Platto says is influenced by feedback from what he describes as the company’s “bold guardians”—loyal F-150 owners. “Our customers love that because it’s genuine, it’s honest, and it’s not just another plastic badge on the tailgate,” he says. “We’re the leaders in the industry, and there’s a certain character that goes into Ford trucks. We want to make sure we don’t lose that.”

2018 Mustang: The Most Powerful Pony Yet

Preproduction model shown. Available fall 2017

The first thing that catches your eye about the 2018 Mustang is its sportier, more athletic-looking front end. And it’s no secret that Mustang designers were inspired by an in-house kindred spirit: the Shelby GT350®***. “Everybody likes the way the Shelby drove the front end down,” says Mustang Chief Program Engineer Carl Widmann. “That creates a faster look. It gives it that sleek appearance, but it’s more aggressive.”

Widmann and his team achieved this by dropping the hood 20 millimeters and widening the grille by 80 millimeters—a result made possible by LED technology. “The LEDs compress our lighting package,” Widmann says, “so we were able to widen the front end. And widening out gives it a stronger stance.”

Of course, a Mustang simply wouldn’t be a Mustang if the performance under the hood weren’t mind-blowing. And the 2018 delivers in a big way. Ford’s legendary 5.0-liter V8 engine has been thoroughly reworked, providing more power and higher revs than any Mustang GT in history. The manual transmission was upgraded for optimal torque, and a new 10-speed automatic transmission—which is available with both EcoBoost® and V8 engines—means even quicker shift times.

The Shelby GT350® was the impetus for the major rear-end refinement of the 2018 Mustang. An available quad-tip exhaust system—a Shelby® hallmark—complements the aggressive front end. Your new Mustang will even sound more …. intense, thanks to an available Active Valve Performance Exhaust that maximizes the signature growl.

Tech advancements also drive the cockpit experience. The new all-digital 12-inch LCD instrument cluster, for example, allows you to customize your dashboard to normal, sport and track settings, reflecting the innovative driving modes.

In short, it’s absolutely the most advanced Mustang yet. “With Mustang, we really want to drive to the best design possible,” Widmann says. “So when we change something, our goal is to get the maximum that we can in the areas our customers care about, which are styling, technology, and that it’s fun to drive. We want to deliver a great appearance but also a great function.”

All-New 2018 Expedition

2018 Expedition seats eight, boasts 15 cup holders and features one thrillingly large moonroof. Preproduction model shown. Available late 2017.

Over the past 26 years, no one has sold more SUVs in America than Ford. So it is fitting that the all-new 2018 Expedition first met the public at Ford Center at The Star, The World Headquarters of the Dallas Cowboys, aka “America’s Team.” They say everything is bigger in Texas, and that was the guiding spirit behind the full-size SUV: the smartest, most capable, most adaptable Expedition ever.

How big is big? 2018 Expedition features expected best-in-class interior cargo space with flexible second- and third-row seats that fold flat with the push of a button. The Advanced Cargo Manager makes loading easy, thanks to a convenient floor-shelving system. Hauling a big load? Expedition couples the brawn of best-in-class towing with the brains of Pro Trailer Back Up Assist. Other available driver assist technologies include Adaptive Cruise Control with stop-and-go, Enhanced Active Park Assist System and a 360-degree camera with split-view display, just to name a few.

“There’s a reason there’s a U in SUV,” says Todd Hoevener, Chief Program Engineer for Expedition. “This is a utility. If you’re a do-it-yourselfer but don’t have a pickup, we can accommodate. And if you want to go off-road, we have that capability as well.”

2018 Expedition plays as hard as it works, making it, Hoevener says, “an ultimate road-trip SUV.” It features a second-row seat with tip-and-slide functionality that provides easy access to the third row, offering up more legroom with the reclining seats. Other passenger-comfort features include a dual-headrest rear-seat entertainment system, USB chargers in every row—and even WiFi for up to 10 devices. Seamless smartphone integration with SYNC® 3†‡ keeps the driver connected without distraction.

“All the technology is really cool,” Hoevener says. “We wanted to put everything into it. We believe it’s the consummate family vehicle.”

*Government 5-star Safety Ratings are part of the NHTSA’s New Car Assessment Program (www.safercar.gov). **Driver-assist features are supplemental and do not replace the driver’s attention, judgment and the need to control the vehicle. Pre-Collision Assist with Pedestrian Detection can detect pedestrians, but not in all conditions and does not replace safe driving. See owner’s manual for system limitations. ***Shelby® and GT350® are registered trademarks of Carroll Hall Shelby Trust. †Available feature. Don’t drive while distracted. Use voice-operated systems when possible; don’t use handheld devices while driving. Some features may be locked out while the vehicle is in gear. Not compatible with all phones. Message and data rates may apply.

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