Privacy Policy
General Statement:
We respect your privacy and are committed to protecting it. This privacy statement explains our policies and practices regarding online customer information. It is through this disclosure that we intend to provide you with a level of comfort and confidence in how we collect, use, and safeguard personal and other information we collect or that you provide through this website, and how you can contact us if you have any questions or concerns. It is our sincere hope that by explaining our data handling practices we will develop a trusting and long-lasting relationship with you. By using the website, you agree to the terms of this privacy statement.
Information About Our Organization and Website:
This Privacy Statement applies to www.myfordmag.com and MyFord magazine iPad application, collectively referenced herein as "myfordmag" or "website." myfordmag is owned and maintained by Ford Motor Company, 16800 Executive Plaza Dr., Dearborn, MI 48126.
The business purpose of this website is to provide a digital interactive consumer experience for MyFord magazine readers.
Information We Collect From You:
This website does not collect personally identifiable information (such as name, address and email address) through any means or data flow channels. All information on our website is free to browse at your leisure without the need for you to provide us with any personally identifiable information.
Myfordmag collects other information, non-personally identifiable information from website visitors. This means that we do not track these items on an individual basis that identifies the website visitor, but rather gather and collect this information on an aggregate [or anonymous] basis that includes all website visitors. Non-personal information includes tracking the website pages that are visited or the amount of time spent on our website.
Our primary goal in collecting aggregate information from you is to be able to perform website metrics that allow us to improve the functionality of the website. We need to collect aggregate information in order to track page visits and peak website usage times, and to perform website clickthrough analysis and website layout re-design.
We may use session and persistent "cookies," session logs, spot light ads/web beacons/GIF/pixel tags, banner ads or links, and third-party click tracking analytics tools (such as DART, Omniture tags, DoubleClick and Google Analytics) to collect aggregate or other non-personally identifiable information about website visitors. An explanation for each of these items and how they work is included in Section 5 Methods We Use to Collect Information.
How We Use the Aggregate or Non-Personally Identifiable Information We Collect:
Non-Personally identifiable information collected on myfordmag may be used:
- Compile aggregate and statistical data to help in website design and to identify popular features
- Measure website activity to allow us to update our website to better meet user wants and needs
- Make the user experience more customer friendly
Myfordmag utilizes non-personal data for the purpose of performing analytics on the users' experience while visiting this website. This analysis:
- Is performed on an aggregate level and does not identify you
- May involve the use of a third-party vendor acting on behalf of myfordmag
- Is performed in order to improve our website and the user experience
- May include the use of session and/or persistent cookies to track user movement across this and other Ford Motor Company websites or to track other events within or across this and other Ford Motor Company websites
- Any information that is provided to a third-party vendor is to be used only for the purpose of performing the analytics and compiling reports of the data. The third-party vendor is restricted from using this data in any other way other than to provide these services to Ford Motor Company and they may not share or resell this data
Methods We Use to Collect Information:
A "cookie" is a small text file that helps us in many ways to make your visit to our website more enjoyable and meaningful to you. For example, cookies avoid you having to log in every time you come back to one of our websites. They also allow us to tailor a website or advertisement to better match your interests and preferences. There are a couple different types of cookies.
A "session" cookie is stored only in your computer's working memory (RAM) and only lasts for your browsing session. When you close all your browser's windows, or when you shut down your computer, the session cookie disappears forever.
A "persistent" cookie is stored on your computer's hard drive until a specified date, which could be tomorrow, next week, or 10 years from now. Persistent cookies stay on your computer until either a) they expire, b) they are overwritten with newer cookies, or c) you manually remove them. Most browsers can be configured not to accept cookies, however, this may prevent you from having access to some website functions or features.
This website may use a third-party click tracking analytics tool (such as DART, Omniture tags, DoubleClick, and Google Analytics) to capture clickthrough statistics.
Myfordmag may use spot light ads/web beacons/GIF/pixel tags which are website instrumentation tools that help us to determine, for instance, whether a page has been viewed or not and, if so, how many times. In general, any electronic image viewed as part of a webpage, including an ad banner, can act as a web beacon.
When you visit our website the server housing the pages automatically generates a "session log." We use session logs to help us determine how people travel through our website. In this way, we can structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information we're providing is being used. The only data gathered is the Internet Protocol (IP) address from which you came (which contains no personal information), the website that referred you, the pages you visited and the date and time of those visits.
Users may be directed to myfordmag via banner ads or website links. Ads or website links that are placed by myfordmag use cookies or web beacons to deliver metrics on the effectiveness of the ads or links. They do not collect personal information from the user.
Sharing of Aggregate Information:
Website metrics for myfordmag may be shared with other Ford Motor Company websites or subsidiaries or affiliates. The information shared will be aggregate data.
Security of Information:
Safeguarding information collected by our website is important to us. We use systems, policies and procedures to maintain accuracy of information and to protect information from loss, misuse or alteration.
Links to Other Websites:
Myfordmag provides links to other websites. We encourage you to review the privacy statements of all websites that you visit, including those whose links are provided so that you can understand how those websites collect, use and share your information. myfordmag is not responsible for the privacy statements, content or data handling practices on other websites.
Contacting Us:
If you have any questions, comments or concerns about this online privacy statement for myfordmag, myfordmag privacy practices, or have any questions regarding the contents of this website please contact us at 1-800-335-1357 or myford@customersupportctr.com. Hours of operation are Monday - Friday 9 am to 5 pm EST.
Myfordmag is committed to working with consumers to obtain a fair and rapid resolution of any complaints or disputes about privacy myfordmag will be happy to respond to your questions and comments.
Privacy Statement Effective Date and Revision Days:
Occasionally we may update the privacy statement for myfordmag in order to reflect any changes to the website or our privacy practices. If we update this statement, the new statement will be posted to the website ten (10) days prior to the changes taking effect.
