Myfordmag Privacy Statement
The effective date of this privacy statement is October 27, 2014.
1. General Statement:
We respect your privacy and are committed to protecting it. This privacy statement explains our policies and practices regarding online customer information. It is through this disclosure that we intend to provide you with a level of comfort and confidence in how we collect, use, and safeguard personal and other information we collect or that you provide through this website, and how you can contact us if you have any questions or concerns. It is our sincere hope that by explaining our data handling practices we will develop a trusting and long-lasting relationship with you. By using the website, you agree to the terms of this privacy statement.
2. Information About Our Organization and Website:
This Privacy Statement applies to www.myfordmag.com and MyFord iPad application, collectively referenced herein as “myfordmag,” “site” or “website.“ myfordmag is owned and maintained by Ford Motor Company, 16800 Executive Plaza Dr., Dearborn, MI 48126.
The business purpose of this website is to provide a digital interactive consumer experience for MyFord magazine readers.
Online Tracking Information
myfordmag does not utilize third-party analytics providers to collect information about the user’s activity.
Because there is not yet a common understanding of how to interpret web browser-based “Do Not Track” (“DNT”) signals other than cookies, Ford Motor Company does not currently respond to undefined “DNT” signals to its US websites or apps.
Most settings can be configured not to accept cookies, however, this may prevent you from having access to some functions or services on our sites or apps.
See Sections 5 and 7 for information regarding information we collect for analytics purposes based on activity on this site.
3. Information We Collect From You:
In most instances, this website does not collect personally identifiable information (such as name, address and email address) through any means or data flow channels. All information on our website is free to browse at your leisure without the need for you to provide us with any personally identifiable information.
Occasionally this website may conduct surveys and offer respondents a gift for completing the survey, and in those instance, we may collect email addresses in order to provide the gift. We will only use those emails for purposes of gift fulfillment.
Myfordmag collects other information, non-personally identifiable information from website visitors. This means that we do not track these items on an individual basis that identifies the website visitor, but rather gather and collect this information on an aggregate [or anonymous] basis that includes all website visitors. Non-personal information includes tracking the website pages that are visited or the amount of time spent on our website.
If you visit this site using a mobile device, we collect additional non-personal information which may include the type/model of the mobile device viewing the site, the mobile device’s service provider and operating system.
Our primary goal in collecting aggregate information from you is to be able to perform website metrics that allow us to improve the functionality of the website. We need to collect aggregate information in order to track page visits and peak website usage times, and to perform website clickthrough analysis and website layout re-design.
We may use session and persistent “cookies,” session logs, spot light ads/web beacons/GIF/pixel tags, banner ads or links, and third-party click tracking analytics tools (such as DART, Omniture tags, DoubleClick and Google Analytics) to collect aggregate or other non-personally identifiable information about website visitors. An explanation for each of these items and how they work is included in Section 6 Methods We Use to Collect Information.
4. How We Use the Personally Identifiable Information We Collect:
Emails collected on Myfordmag will be used solely to fulfill a site user request to receive an email.
5. How We Use the Aggregate or Non-Personally Identifiable Information We Collect:
Non-Personally identifiable information collected on myfordmag may be used:
- Compile aggregate and statistical data to help in website design and to identify popular features
- Measure website activity to allow us to update our website to better meet user wants and needs
- Make the user experience more customer friendly
Myfordmag utilizes non-personal data for the purpose of performing analytics on the users’ experience while visiting this website. This analysis:
- Is performed on an aggregate level and does not identify you
- May involve the use of a third-party vendor acting on behalf of myfordmag
- Is performed in order to improve our website and the user experience
- May include the use of session and/or persistent cookies to track user movement across this and other Ford Motor Company websites or to track other events within or across this and other Ford Motor Company websites
- Any information that is provided to a third-party vendor is to be used only for the purpose of performing the analytics and compiling reports of the data. The third-party vendor is restricted from using this data in any other way other than to provide these services to Ford Motor Company and they may not share or resell this data
6. Methods We Use to Collect Information:
A “cookie” is a small text file that helps us in many ways to make your visit to our website more enjoyable and meaningful to you. For example, cookies avoid you having to log in every time you come back to one of our websites. They also allow us to tailor a website or advertisement to better match your interests and preferences. There are a couple different types of cookies.
A “session” cookie is stored only in your computer’s working memory (RAM) and only lasts for your browsing session. When you close all your browser’s windows, or when you shut down your computer, the session cookie disappears forever.
A “persistent” cookie is stored on your computer’s hard drive until a specified date, which could be tomorrow, next week, or 10 years from now. Persistent cookies stay on your computer until either a) they expire, b) they are overwritten with newer cookies, or c) you manually remove them. Most browsers can be configured not to accept cookies, however, this may prevent you from having access to some website functions or features.
This website may use a third-party click tracking analytics tool (such as DART, Omniture tags, DoubleClick, and Google Analytics) to capture clickthrough statistics.
Myfordmag may use spotlight ads/web beacons/GIF/pixel tags which are site instrumentation tools that help us to determine, for instance, whether a page has been viewed or not and, if so, how many times. Emails or electronic newsletters we send may use tools (e.g., pixel tags or web beacons) to gather email metrics and information to improve the reader’s experience such as how many of the emails are opened, if they were printed or forwarded, the type of device (e.g., mobile or PC) from which they were opened, and the city, state, and county associated with the applicable IP address. In general, any electronic image viewed as part of a webpage, including an ad banner, can act as a web beacon.
When you visit our website the server housing the pages automatically generates a “session log.” We use session logs to help us determine how people travel through our website. In this way, we can structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information we’re providing is being used. The only data gathered is the Internet Protocol (IP) address from which you came (which contains no personal information), the website that referred you, the pages you visited and the date and time of those visits
7. Sharing of Information:
Myfordmag does not share, sell, or rent personally identifiable information with independent companies for their own use without providing you a choice.
Vendors, contractors or partners of Myfordmag who have access to your personal information in connection with providing services for Myfordmag are required to keep the information confidential and are not permitted to use this information for any other purpose than to carry out the services they are performing for Myfordmag.
Website metrics for Myfordmag may be shared with other Ford Motor Company websites or subsidiaries or affiliates. The information shared will be aggregate data.
Myfordmag will disclose your personal information, without notice, if (1) in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Ford Motor Company, its affiliates or the site; (b) protect and defend the rights or property of Ford Motor Company, its affiliates or this site; or (c) act under exigent circumstances to protect the personal safety of Ford Motor Company or affiliate personnel, users of their websites, or the public; or (2) if required to do so by law.
8. Security of Information:
Safeguarding information of visitors to our website is important to us. We use systems, policies and procedures to maintain accuracy of information and to protect information from loss, misuse or alteration.
When you send personal information, such as email address or telephone numbers, to Myfordmag we use “Secure Socket Layers” or SSL to protect your data. SSL is encryption technology that helps safeguard your personal information against misuse by unauthorized individuals.
Vendors, contractors or partners of Myfordmag who have access to your personal information in connection with providing services for Myfordmag are required to keep the information confidential.
Vendors are not permitted to use this information for any other purpose than to carry out the services they are performing for Myfordmag.
9. Access To and Control Over the Use of Your Information:
To correct or update your email contact us at
Telephone 800-392-3673 800-232-5952 (TDD for the hearing impaired) Available 8:00 am - 5:00 pm local time Monday - Friday Mailing Address Ford Motor Company Customer Relationship Center P.O. Box 6248 Dearborn, MI 48126
so that we may be able to process your changes. Myfordmag will use reasonable efforts to correct any factual inaccuracies in your information.
The scope of access available for this request is for information stored in the database that holds the data for Myfordmag. Any personal information that has been collected from you on other Company websites will not be accessible or changeable through the processing of this request.
10. Processing of Personal Data:
By visiting this site and by providing your personally identifiable information to us, you understand and consent to the collection, use, processing, transfer, and disclosure of your personally identifiable and non-personally identifiable information globally --- including to the United States – in accordance with this Privacy Statement. Therefore, by visiting this site and by providing such information, you consent to the transfer of such information across country borders, and to the use, processing, and disclosure of such information in global locations. Your consent shall be deemed to include your consent to transfer of the personally identifiable or non-personally identifiable information to locations that may have different levels of privacy protection than in your own country.
11. Links to Other Websites:
myfordmag provides links to other websites. We encourage you to review the privacy statements of all websites that you visit, including those whose links are provided so that you can understand how those websites collect, use and share your information. myfordmag is not responsible for the privacy statements, content or data handling practices on other websites.
12. Children's Privacy:
Myfordmag does not knowingly intend to collect personal information from children under 13 years of age.
If a child has provided us with personal information a parent or guardian of that child may contact us at the phone number or email address listed in section 13 if they want this information deleted from our records. We will then make reasonable efforts to delete the child’s information from the database that stores information for Myfordmag.
13. Contacting Us:
If you have any questions, comments or concerns about this online privacy statement for myfordmag, myfordmag privacy practices, or have any questions regarding the contents of this website please contact us at 1-800-335-1357 or firstname.lastname@example.org. Hours of operation are Monday – Friday 9 am to 5 pm EST.
Myfordmag is committed to working with consumers to obtain a fair and rapid resolution of any complaints or disputes about privacy myfordmag will be happy to respond to your questions and comments.
14. Privacy Statement Effective Date and Revision Days:
Occasionally we may update the privacy statement for myfordmag in order to reflect any changes to the website or our privacy practices. If we update this statement, the new statement will be posted to the website ten (10) days prior to the changes taking effect.