2018 Ecosport Takes A(nother) Star Turn

Watch the SUV get a special treatment

After an electrifying U.S. reveal event hosted by DJ Khaled and Ryan Seacrest last November, the all-new 2018 Ford EcoSport (available early next year) rubbed elbows with more superstars when it made a cameo in this year’s first summer blockbuster, Marvel Studios’ Guardians of the Galaxy Vol. 2.

 

The SUV was the official vehicle of the film, which stars Chris Pratt, Zoe Saldana and Dave Bautista—with Vin Diesel as Groot and Bradley Cooper as Rocket. The Ford collaboration with Marvel also featured a co-branded TV spot (seen above) and an exclusive digital comic with a limited print run of 500 copies.

“The fun, capable and connected elements of the EcoSport really aligned with the Guardians’ story—a ragtag group banding together to face unexpected obstacles—which embodies our Go Further messaging,” says Al Uzielli of Ford.

Watch Marvel artist Dennis Calero bring an illustration to life in this time-lapse video.

Check out the digital comic here.

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