Privacy Statement
General Statement
We respect your privacy and are committed to protecting it. This privacy statement explains our policies and practices regarding online customer information. It is through this disclosure that we intend to provide you with a level of comfort and confidence in how we collect, use and safeguard personal and other information we collect or that you provide through this website, and how you can contact us if you have any questions or concerns. It is our sincere hope that by explaining our data handling practices we will develop a trusting and long-lasting relationship with you.
Information About Our Organization and Website
This Privacy Statement applies to www.myfordmag.com. Myfordmag.com is owned and maintained by Ford Motor Company, 16800 Executive Plaza Dr., Dearborn, MI 48126.
The business purpose of this website is to provide an online interactive consumer experience to My Ford magazine readers, which at times may include special contests or sweepstakes.
Personally Identifiable Information We Collect From You
When you visit www.myfordmag.com we will not collect any personal information about you unless you provide it to us voluntarily. Personal data includes information that is particular to you, such as name, street address, telephone number and e-mail address. If you opt not to provide us with personal information, you can still access our website, however you may be unable to participate in special contests or sweepstakes if applicable.
Our primary goal in collecting personal information from you when you visit www.myfordmag.com is to provide you the functionality and services that you need to have a meaningful and customized experience while using the site features. We need to collect personal information in order to opt-in to receiving future communications from Ford Motor Company, and to enter you into sweepstakes or contests as you request.
How We Use the Personally Identifiable Information We Collect
Personally identifiable information collected on www.myfordmag.com may be used to:
- Fulfill a site user request (enter a contest or sweepstakes)
- Match personal data collected here with data about you that we collect offline (e.g., to match contest entrant to My Ford magazine mail file)
- Compile user data that is stored in our corporate database and may be used for marketing and other purposes
- Make the user experience more customer-friendly
- Comply with legal requirements
Other (Non-Personally Identifiable) Information We Collect From Site Visitors
Myfordmag.com may use Google Analytics to collect other non-personally identifiable information from site visitors. This means that we do not track these items on an individual basis that identifies the site visitor, but rather gather and collect this information on an aggregate [or anonymous] basis that includes all site visitors. Non-personal information includes tracking the site pages that are visited and the amount of time spent on our site.
Our primary goal in collecting aggregate information from you is to be able to perform site metrics that allow us to improve the functionality of the website. We need to collect aggregate information in order to track page visits, time spent on each page, site click-through analysis, peak site-usage times and link-outs to other Ford Motor Company related websites.
How We Use the Aggregate or Non-Personally Identifiable Information We Collect
Non-personally identifiable information collected on www.myfordmag.com may be used to
- Compile aggregate and statistical data to help in website design and to identify popular features
- Measure site activity to allow us to update our site to better meet user wants and needs
Myfordmag.com utilizes Google Analytics for the purpose of performing analytics on the users’ experience while visiting this site. This analysis:
- Is performed on an aggregate level and does not identify you or your information personally
- Involves the use of a third-party vendor acting on behalf of www.myfordmag.com
- Is performed in order to improve our website and the user experience
- May include the use of Google Analytics to track user movements across this and other Ford Motor Company websites or to track other events within or across this and other Ford Motor Company websites
- Any information that is provided to the third-party vendor is to be used only for the purpose of performing the analytics and compiling reports of the data. The third-party vendor is restricted from using this data in any other way, other than to provide these services to Ford Motor Company, and they may not share or resell this data
Methods We Use to Collect Information
This site may use a third party to deliver site functionality such as navigation, collection of data provided and for fulfillment purposes of prizes as it pertains to applicable contests or sweepstakes.
Myfordmag.com may use Google Analytics to help us to determine, for instance, whether a page has been viewed or not and, if so, how many times.
Sharing Your Information
Personal information that you provide to us in the course of using our site may be gathered and stored in one or more of our corporate databases and be used for purposes of contacting you for things like promotional offers, marketing programs, or other communications from this website or other Ford Motor Company websites.
We may share personal information that we collect about you with other companies within the Ford Motor Company family of companies or subsidiaries. Our "family of companies" is the group of companies related to us by common control or ownership. We share information within this "family" as a normal part of conducting business and offering products and services to our customers.
Vendors, contractors or partners of www.myfordmag.com may have access to your personal information in connection with providing services for www.myfordmag.com and are required to keep the information confidential and are not permitted to use this information for any other purpose than to carry out the services they are performing for www.myfordmag.com.
Site metrics for www.myfordmag.com may be shared with other Ford Motor Company websites or subsidiaries or affiliates. The information shared will be aggregate data and will not include any of your personally identifiable information.
Myfordmag.com will disclose your personal information, without notice, only if required to do so by law or in the good-faith belief that such action is necessary to (a) conform to the edicts of the law or comply with legal process served on Ford Motor Company or the site; (b) protect and defend the rights or property of Ford Motor Company and this site; and, (c) act under exigent circumstances to protect the personal safety of users of Ford Motor Company, its websites, or the public.
Access To and Control Over the Use of Your Information
To update your personal information, please contact 1-800-335-1357 or myford@customersupportctr.com. You will be asked for your full first and last name and your previous home address so that we may be able to process your changes.
The scope of access available for this request is for information stored in the database that holds the data for www.myfordmag.com. Any personal information that has been collected from you on other Company websites will not be accessible or changeable through the processing of this request.
Security of Your Information
Safeguarding information of visitors to our website is important to us. We use systems, policies and procedures to maintain accuracy of information and to protect information from loss, misuse or alteration.
When you send personal information, such as home address or telephone numbers, to www.myfordmag.com, we use "Secure Socket Layers" or SSL to protect your data. SSL is encryption technology that helps safeguard your personal information against misuse by unauthorized individuals.
Vendors, contractors or partners of www.myfordmag.com who have access to your personal information in connection with providing services for www.myfordmag.com are required to keep the information confidential.
Vendors are not permitted to use this information for any other purpose than to carry out the services they are performing for www.myfordmag.com.
Consent to Processing
By visiting this site and by providing your personally identifiable information to us, you understand and consent to the collection, use, processing, transfer, and disclosure of your personally identifiable and non-personally identifiable information globally—including to the United States—in accordance with this Privacy Statement. Therefore, by visiting this site and by providing such information, you consent to the transfer of such information across country borders, and to the use, processing and disclosure of such information in global locations, as required. Your consent shall be deemed to include your consent to transfer of the personally identifiable or non-personally identifiable information to locations that may have different levels of privacy protection than in your own country.
Links to Other Sites
Myfordmag.com provides links to other websites. We encourage you to review the privacy statements of all sites which you visit, including those whose links are provided so that you can understand how those sites collect, use and share your information. Myfordmag.com is not responsible for the privacy statements, content or data- handling practices on other websites.
Children’s Privacy
Myfordmag.com does not knowingly intend to collect personal information from children under 13 years of age.
If a child has provided us with personal information, a parent or guardian of that child may contact us at 1-800-335-1357 or myford@customersupportctr.com if they want this information deleted from our records. We will then make reasonable efforts to delete the child's information from the database that stores information for www.myfordmag.com.
Contacting Us
If you have any questions, comments or concerns about this online privacy statement for www.myfordmag.com, myfordmag.com’s privacy practices or have any questions regarding the contents of this website, please contact us at 1-800-335-1357 or myford@customersupportctr.com. Hours of operation are M-F 9 am to 5 pm EST
Privacy Statement Effective Date and Revision Days
Occasionally we may update the privacy statement for www.myfordmag.com in order to reflect any changes to the website or our privacy practices. If we update this statement, the new statement will be posted to the website ten (10) days prior to the changes taking effect.
The effective date of this privacy statement is 4/24/09.